brand building with impact(tm)

What were Vietnam’s top 2014 Google searches?

Dec 18, 2014

Viral mobile game Flappy Bird, the 2014 FIFA World Cup, and the much-anticipated new iPhone are what Vietnamese Internet users ‘googled’ the most in 2014, according to data compiled by the world’s largest search engine. Google on

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How to write a good creative brief

Dec 17, 2014

If you want to get creative professionals talking, ask them about the quality of the creative briefs they receive from their clients — when they receive one at all. The briefs they get are often misleading,

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red brand builders is looking for a Graphic Designer – want to join us?

Dec 10, 2014

We are looking for a Graphic Designer to join our creative team. Your portfolio reflects that you have experience in both packaging and identity design, contributing to multiple projects for both international and leading Vietnamese brands.

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Which high-end smartphones are the most popular in Vietnam?

Dec 1, 2014

Nokia and Samsung were bestsellers in Vietnam in the first eight months of the year, according to GfK, a market survey firm. Though Samsung is the most popular brand in the world, it is Nokia that

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red brand builders / Edge Asia are looking for a Digital Art Director – want to join us?

Nov 25, 2014

From concept to delivery through banners, apps, micro sites and everything social you create, manage & foster a consistent brand language & integrated communication message. If that describes a typical week of your life and you

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Our new STW COO gave us this simplicity challenge to be more effective – want to try it to?

Nov 6, 2014

With 2015 fast approaching, red brand builders / Edge Asia‘s, STW Group COO, Chris Savage, was in Saigon to motivate the troops from across S.E. Asia, share some powerful team training and review our plan for

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red brand builders / Edge Asia are looking for a Client Services Representative Intern – want to join us?

Nov 5, 2014

Want to be a Client Services Representative Intern at red? If you or your friends are interested in getting outstanding, international branding, marketing & digital agency experience to open your world of opportunities, please get in

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Smartphones – the future of the retail industry

Oct 9, 2014

Thirty-six percent of Vietnamese own smartphones, according to Google and TNS’s 2014 survey on consumer behavior. The proportion soared from 20 percent to 36 percent within one year. A survey by Nielsen showed that 58 percent

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red brand builders joins STW Group, Edge Asia Network

Oct 8, 2014

This year, red brand builders celebrates ten years in business.  In our milestone year,  the red team are delighted to announce red brand builders has become part of STW Communications Group Limited, the largest marketing communications

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How is Vietnam and Asia’s middle-class premium brand consumption evolving? – Hello ‘Massclusivity’

Sep 29, 2014

This month, Trendwatching.com shares insights into the evolution of Vietnam and Asia’s middle-class premium consumption – what they call ‘Massclusivity’. What’s driving that evolution? The ongoing, epic spread of affluence: A fascinating statistic…  “Asia’s middle class

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