brand building with impact(tm)

‘Is Vietnam Apple’s hottest market?’

Sep 12, 2014

An iterating article from Fortune here… The classic retail channel is key to the company’s success in the emerging Asian market. Vietnam, one of the world’s last remaining bastions of communism (along with China, North Korea,

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Vietnamese flock to online shopping

Sep 8, 2014

HCM CITY (VNS)— The growth of connected device ownership is causing a boom in the online retail sector, with the number of people making online purchases spiking in the last two years in Southeast Asia, particularly

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Come and join us at ‘Brand Creation with impact’, hosted by ERC International ‘CEO Series’

Sep 8, 2014

Come and join us at ‘Brand Creation with impact’, hosted by ERC International ‘CEO Series’ Wednesday 10th, 6.30pm-8.30pm Free registration at events@erci.edu.vn See you there!

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Why do videos go viral?

Sep 3, 2014

An Interesting talk from TED on the reason and meaning behind why videos go viral on youtube…. From cats watching cats watching videos, remixes, to rainbows, Kevin Allocca is YouTube’s trends manager, he shares the 4

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What Anti-China Riots? Investment In Vietnam Surges Ahead

Sep 3, 2014

The red team increasingly hear encouraging anecdotes and news about investors returning to Vietnam, seeking new opportunities. A lot has changed in Vietnam over the last few years….  Ralf Jennings contributes his views on Vietnam in

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Is Vietnam becoming the land of brand lovers?

Aug 28, 2014

In recent years, Vietnam has seen more and more consumers willing to spend their money on luxury brands, despite the fact that the country has been listed among the lower-middle-income economies by the World Bank. According

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How optimistic is Vietnam’s consumer confidence?

Aug 27, 2014

Just how optimistic is Vietnam’s consumer confidence? Nielsen share a beautiful way to seeing how confident Vietnamese consumers are in relation to the rest of the world… Interact and observe the infographic data here: http://viz.nielsen.com/consumerconfidence/tool.html

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RepTrack share ‘World’s 100 Most Trusted Brands

Aug 15, 2014

The Walt Disney Company and Google have the best corporate reputations in the world with consumers, according to Reputation Institute’s 2014 Global RepTrak® 100 study. More than 55,000 interviews with consumers were conducted across the 15 largest

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red design Vietnam’s first seaplane brand logo and identity

Aug 12, 2014

With growing demand in Vietnam’s luxury travel market, Thien Minh Group saw an opportunity to offer travelers Vietnam’s first ever seaplane service – flying to UNESCO World Heritage Listed Halong Bay, the beaches of Nha Trang

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red launch “Clear skin you can be proud of” advertising campaign

Aug 12, 2014

red brand builders was appointed by Orient Skincare & Laser Center – one Vietnam’s leading clinics in non-surgical treatments – that uses high aesthetic technology and direct treatment by dermatologists. red were tasked to create an

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