brand building with impact(tm)

red brand builders launch new Apollo English Junior’s Summer Advertising Campaign

Apr 7, 2014

The red team are delighted to see the new Apollo English Junior’s Summer Advertising Campaign go live. Lenny Schaberg, Creative Director, red brand builders, commented, “The creative direction for the advertising campaign was driven by the

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Vietnamese fast-food chains tackle foreign rivals

Mar 25, 2014

Recently Chris Elkin, red brand builders’, Managing Director, was invited to share his views about branding and marketing with other industry experts about the growing battle between Vietnamese and foreign fast-food chains. Read the full article

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red brand builders evolve Longevity brand packaging design

Feb 27, 2014

In partnership with FrieslandCampina Vietnam, the red team is delighted to support the design evolution of the Longevity Condensed Sweetener packaging design. Lenny Schaberg, Creative Director, red brand builders shared,“The packaging design evolution for Longevity focused on

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Doanh Nhan Magazine interview red’s MD, Chris Elkin on life & career philosophy

Feb 24, 2014

red brand builders Managing Director, Chris Elkin, had the pleasure of being asked for an interview about his life and career philosophy by Hai Au, of Doan Nhan Saigon Magazine. Thanks to Hai Au for the

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red launches new Kinh Do, AFC Vi Bap packaging design

Feb 11, 2014

The red team is delighted to design and launch the new ‘AFC Vi Bap cracker – a new whole grain variant of the popular Kinh Do, AFC Classic Cracker portfolio. Lennart Schaberg, Creative Director, red brand

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red team re-design Cleo Hair Removal Cream packaging design

Jan 24, 2014

Cleo Hair Removal Cream was in need of both a brand image and packaging design and communications ‘facelift’. The brand and packaging design lacked clear and concise brand communications, while brand elements were recessive, lacking any

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What’s the ROI of Content Marketing in Asia-Pacific?

Jan 24, 2014

An interesting read here… Waggener Edstrom has shared a ground breaking 2014 study across 10 Asian markets, including Vietnam, exploring the relationship between content marketing and Return On Investment (ROI). The results uncover valuable insights about

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red team launch Budweiser ‘Year of the Horse’ – Tet campaign

Jan 17, 2014

Budweiser Vietnam’s ‘Year of the Horse’ Tet promotion campaign has been launched by the red brand builders’ team around a promotional gift-pack mechanic, featuring a limited edition packaging design, premium glass and can. All communication touch

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Algoz – Creating Visual Brand Equity & Packaging Design

Jan 15, 2014

The red team was tasked with revolutionizing the Algoz Electronics brand equity and packaging design expressions. red’s Creative Director, Lennart Schaberg, shares the story… “The new packaging design of Algoz takes inspiration from both the high-tech,

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Vietnam’s Generation Y – who are they?

Jan 2, 2014

Their parents made it through the rough stage of armed conflict and economic insecurity. Now members of Vietnam’s Generation Y are at leisure to indulge their own pursuits, from business ambition to community organising. The comforts

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