brand building with impact(tm)

Is Vietnam becoming the land of brand lovers?

Aug 28, 2014

In recent years, Vietnam has seen more and more consumers willing to spend their money on luxury brands, despite the fact that the country has been listed among the lower-middle-income economies by the World Bank. According

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How optimistic is Vietnam’s consumer confidence?

Aug 27, 2014

Just how optimistic is Vietnam’s consumer confidence? Nielsen share a beautiful way to seeing how confident Vietnamese consumers are in relation to the rest of the world… Interact and observe the infographic data here: http://viz.nielsen.com/consumerconfidence/tool.html

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RepTrack share ‘World’s 100 Most Trusted Brands

Aug 15, 2014

The Walt Disney Company and Google have the best corporate reputations in the world with consumers, according to Reputation Institute’s 2014 Global RepTrak® 100 study. More than 55,000 interviews with consumers were conducted across the 15 largest

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red design Vietnam’s first seaplane brand logo and identity

Aug 12, 2014

With growing demand in Vietnam’s luxury travel market, Thien Minh Group saw an opportunity to offer travelers Vietnam’s first ever seaplane service – flying to UNESCO World Heritage Listed Halong Bay, the beaches of Nha Trang

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red launch “Clear skin you can be proud of” advertising campaign

Aug 12, 2014

red brand builders was appointed by Orient Skincare & Laser Center – one Vietnam’s leading clinics in non-surgical treatments – that uses high aesthetic technology and direct treatment by dermatologists. red were tasked to create an

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21 Digital Marketing Trends & Predictions for 2015

Aug 5, 2014

The only constant is change. From technology trends to changing business models to evolving consumer behaviors, there’s a lot to consider in order for today’s marketers to really have a handle on what’s important about what’s

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The Ideal Length of Everything Online

Jul 30, 2014

Every so often when I’m tweeting or emailing, I’ll think: Should I really be writing so much? I tend to get carried away. And for the times that I do, it sure would be nice to

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red design crisp new COSY ME Sesame Cracker packaging design

Jul 30, 2014

The red team is delighted to launch a new ‘crispy sesame’ inspired addition to the COSY cracker range – called COSY ME – aimed at young, modern, female Vietnamese consumers. Lenny Schaberg, red’s Creative Director commented,

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Former Storyful Asia bureau chief Asha Phillips hires red team for new social news agency creation

Jul 22, 2014

Many thanks to mUmBrella Magazine for the following write-up about the red team’s successful partnership with Asha Phillips new brand creation for Verily. Here’s the full story… Former Storyful Asia bureau chief Asha Phillips hires brand

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red team helps KOTO celebrate Graduation 2014

Jul 18, 2014

For the 5th year in a row, the red team had the honour and privilege of supporting the KOTO Graduation Ceremony – this year for Classes 5 & 6 In Ho Chi Minh City. On what

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