brand building with impact(tm)

Smartphones – the future of the retail industry

Oct 9, 2014

Thirty-six percent of Vietnamese own smartphones, according to Google and TNS’s 2014 survey on consumer behavior. The proportion soared from 20 percent to 36 percent within one year. A survey by Nielsen showed that 58 percent

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red brand builders joins STW Group, Edge Asia Network

Oct 8, 2014

This year, red brand builders celebrates ten years in business.  In our milestone year,  the red team are delighted to announce red brand builders has become part of STW Communications Group Limited, the largest marketing communications

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How is Vietnam and Asia’s middle-class premium brand consumption evolving? – Hello ‘Massclusivity’

Sep 29, 2014

This month, Trendwatching.com shares insights into the evolution of Vietnam and Asia’s middle-class premium consumption – what they call ‘Massclusivity’. What’s driving that evolution? The ongoing, epic spread of affluence: A fascinating statistic…  “Asia’s middle class

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Join us for BBGV ‘Social Media Breakfast Seminar #1 – Digital Advertising Best Practice’

Sep 26, 2014

Join us next Thursday for the BBGV ‘Social Media Breakfast Seminar #1 – Digital Advertising’ Chris Elkin, red brand builders, and Jay Kumar, Epinion, will share best practice in digital advertising and importantly, how to measure

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‘Is Vietnam Apple’s hottest market?’

Sep 12, 2014

An iterating article from Fortune here… The classic retail channel is key to the company’s success in the emerging Asian market. Vietnam, one of the world’s last remaining bastions of communism (along with China, North Korea,

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Vietnamese flock to online shopping

Sep 8, 2014

HCM CITY (VNS)— The growth of connected device ownership is causing a boom in the online retail sector, with the number of people making online purchases spiking in the last two years in Southeast Asia, particularly

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Come and join us at ‘Brand Creation with impact’, hosted by ERC International ‘CEO Series’

Sep 8, 2014

Come and join us at ‘Brand Creation with impact’, hosted by ERC International ‘CEO Series’ Wednesday 10th, 6.30pm-8.30pm Free registration at events@erci.edu.vn See you there!

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Why do videos go viral?

Sep 3, 2014

An Interesting talk from TED on the reason and meaning behind why videos go viral on youtube…. From cats watching cats watching videos, remixes, to rainbows, Kevin Allocca is YouTube’s trends manager, he shares the 4

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What Anti-China Riots? Investment In Vietnam Surges Ahead

Sep 3, 2014

The red team increasingly hear encouraging anecdotes and news about investors returning to Vietnam, seeking new opportunities. A lot has changed in Vietnam over the last few years….  Ralf Jennings contributes his views on Vietnam in

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Is Vietnam becoming the land of brand lovers?

Aug 28, 2014

In recent years, Vietnam has seen more and more consumers willing to spend their money on luxury brands, despite the fact that the country has been listed among the lower-middle-income economies by the World Bank. According

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