The red team were challenged to strengthen the brand positioning of British University Vietnam (BUV) as the only 100% British ‘Business & Finance’ University Education available in Vietnam.
red developed a thematic communication concept that clearly positions BUV closer to the needs and thinkscapes of aspiring Vietnamese students.
Levering red’s impact™ process the “100 Reasons to study at BUV” concept was developed highlighting the many reasons why Vietnamese students can have the same British standard university education here in Vietnam, without having to study in the United Kingdom.
A mixture of traditional and digital marketing touch points were leveraged to reach the target directly and to bring the campaign to life by providing deeper information into the 100 reasons why the students should believe in their future degree course at BUV.
Here’s some examples of the campaign creative work…
Feel welcome to request a copy of red’s credentials here.