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Asian brand localization – what’s next?

Asian brand localization – what’s next?

Blog article entry on: Mar 15, 2013

Asian consumers have never had higher expectations, while brands across Asia are producing ever more best-in-class products and services. No wonder the thirst among Asian consumers for products and services tailored to their needs – by regional brands who really understand them – is set to grow spectacularly.

Asian brand localization

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