Digital times call for digital measures. As the landscape in Vietnam becomes increasingly digitized, marketers are using the Internet to capture their web-surfing target audience. With over 20 million active internet users, Vietnam can now claim to have one of the largest internet-connected populations in the world.
The latest TNS research shows that the internet is the fastest growing Vietnamese media habit, with 84% of urban 15-24 year youths surfing the internet each week. Yahoo!, one of the world’s most popular search firms, now claim the Vietnamese market as its most strategic in South East Asia, predicting an audience of some 35 users online by 2010.