While multinationals and especially tech companies tend to dominate the top spots, looking deeper, if we’re to believe this report, it’s surprising and a bit sad not to see more Vietnamese brands in the top ranks. More brand building to do here in Vietnam it seems!
Asia’s Top 1000 Brands study is based on a survey conducted by Campaign Asia-Pacific and a global research partner. The survey was conducted online in 12 markets, including Vietnam. A total of 400 respondents were surveyed in each market. Quotas were based on age, gender and monthly household income to be representative of the population.
Check out Vietnam’s Top 100 brands below:
The region-wide ‘Asia’s Top 1000 Brands’ can be viewed here, via subscription:
Note: Brands were ranked according to the responses to these two questions:
“When you think of the following category, which is the best brand that comes to your mind? By best, we mean the one that you trust the most or the one that has the best reputation in this category.”
“Apart from the best brand that you entered, which brand do you consider to be the second best brand in the category?” Nielsen covered 14 major categories (alcohol, financial services, automotive, retail, restaurants, food, beverage, consumer electronics, computer hardware, computer software, courier services, media and telecommunications, travel and leisure, and household and personal care) and 73 sub-categories.