Cimigo Marketing Research have shared enlightening research on the increasing impact of the internet on Vietnamese consumer’s lives – effecting what they do online, where, when and how… They draw interesting analysis on what this means for your brand building…
Key highlights for the red team are:
– The internet is no longer just used by ‘young’ Vietnam people – but 35+ year olds and ‘mums’ too
– Mobile access to the internet is growing fast (According to The Economist, it’s already the main way Chinese people access the internet. Read more here.
– Brand builders need to re-think how they market their brand and spend their media budgets to follow consumer eyeballs online
– Social networking as a means of self-expression and edutainment is blossoming – it’s time for all brand owners to ‘listen and engage’ with their target customers