eMarketer has shared the latest insights and interviews with local industry experts (including red’s Managing Director, Chris Elkin) about the ‘digital’ and ‘mobile’ marketing revolution in Vietnam.
Amongst other insights, what’s interesting to note is the decline in TV viewing versus the rapid increase in internet viewing in just 4 years.
The full report answers these key questions:
- How are internet users in Vietnam accessing the web?
- What role will mobile internet play in the future of the country?
- What factors are driving Vietnam’s ecommerce?