Financial Business News Channel (FBNC) recognized the growing business opportunity to restructure their programming, brand positioning and identity design system.
The goal was to appeal to a younger, uni-sex, Vietnamese target audience to connect them with media buyers and advertisers who wanted to reach them with brands relevant to their lifestyle and growing purchasing power.
red brand builders were tasked with creating a new brand strategy/personality, visual brand expression and identity design guidelines to inspire 2D and TV motion-graphics communications.
The new personality and identity needed to encapsulate the existing brand equities while conceptually opening the doors to the new audience and advertisers. The new TV programming is designed to demonstrate how money affects our every day life and how it can empower people to achieve their goals and live independently, with confidence.
red expressed this through the tagline:
Smart Money. Smart Life.
The identity itself used a refreshed color palette and conceptually expressed the world of the audience interlinking them with the world of finance through a ‘connected windows’ device within the design identity.
“The goal was to re-brand FBNC to appeal to a younger, uni-sex, Vietnamese target audience. To demonstrate how using money wisely in every day life and relationships can empower people to achieve their goals and dreams with confidence.” said Chris Elkin, Managing Director of red brand builders.