brand building with impact(tm)
Fristi regains its superpower

Fristi regains its superpower

Blog article entry on: Apr 24, 2013

Fristi regains its superpower

Fristi has been a long-time market leader in the kids nutritious drinks segment across Vietnam. Over time however the brand image, packaging design and Jazzmin & Nero characters started to lose their local appeal.

Fristi regains its superpower 02

Here’s what our client said about red’s response, “The red team’s work really means I can’t wait to see my new product on the shelf!” Diep Duc Phi, Assistant Brand Manager, FrieslandCampina Vietnam.

Check out the brand ‘before’ & ‘after’ the red team stepped in to re-brand Fristi with impact ™.

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