A creative team really can give back to the local community
Often as we reflect and look back on our year, it’s also a time to think of those less fortunate than ourselves. There are many worthy and good causes in Vietnam and it’s often difficult to choose which ones to support.
This past year the team from red | brand builders, a branding and marketing agency based in Ho Chi Minh City & Melbourne, focused on supporting education for disadvantage children and teens in Vietnam and giving back to their own creative industry by supporting initiatives that help to build branding and marketing standards within Vietnam also.
The red team gave back through a combination of clever thinking, creative work, management and time giving in a number of ways…
- red helped over 200 disadvantaged children go to school through their support of marketing LoretoFest 2010 and a Saigon Children’s Charity Cycle Ride from Hue to Hoi An
- red helped to give new life skills and training to street kids through their support of KOTO in Hanoi http://www.koto.com.au/
- red helped to ensure some of the poorest children received life-saving heart surgery by developing marketing materials the VinaCapital Foundationhttp://www.vinacapitalfoundation.com/
- red helped to raise awareness of Social Causes across the country through their support of VietnamMarcom and the creation of http://www.socialmarketing.vn/
The red team have also continued to give back to their creative industry by lecturing at VietnamMarcom & RMIT and by helping to raise standards in the local creative industry with their support for The Creative Circle Big Show and the ongoing development ofhttp://www.thebigshow.vn/ – a free online archive of all the best work to be created by agencies in Vietnam each year.
Chris Elkin, Managing Director of red, commented, “It’s a wonderful feeling to realise that what a team of creative communicators do each day can be used for such good and really can change lives for the better in our local community.”