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How to improve your packaging design using eye-tracking research

How to improve your packaging design using eye-tracking research

Blog article entry on: Apr 1, 2013

Is your packaging design adding preference, premium & profit to your brand?

How to improve your packaging design using eye-tracking research

The red team and Cimigo Marketing Research share a 3-step packaging design and eye-tracking research process to add impact ™ to your packaging on the shelf.

This presentation was previously shared with members of the European Chamber of Commerce, HCMC.

“Impacked – a closer look at packaging design and eye tracking research”.

How to improve your packaging design using eye tracking research from red brand builders

Feel welcome to request a copy of red’s full credentials here.

Anything you’d like to share?

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