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Koto Founder praises red brand builders for “Best Koto Graduation Ever”

Koto Founder praises red brand builders for “Best Koto Graduation Ever”

Blog article entry on: May 24, 2010

KOTO founder and KOTO International CEO, Mr Jimmy Pham, has praised the branding and marketing work of red brand builders, saying the graduation ceremony last night was the best event in KOTO’s 10-year history.

“Graduation is the highlight of the year for all KOTO staff and trainees, and for trainees it’s the biggest night of their lives. red’s attention to detail in the branding and marketing work they did for us, free of charge, delivered the “wow” factor we wanted. This year was the best KOTO graduation ever!”

“The It’s time…. campaign theme that red developed for this event was first-class. It’s time for our trainees to celebrate, to shine, to embrace life’s challenges. It captures the essence of what our graduation ceremony is all about. It was wonderful to see red’s passion for helping Vietnam’s street and disadvantaged youth come through in their work,” said Mr Pham.

Mr Pham’s comments come after 600 people gathered last night in Hanoi’s Melia Hotel to celebrate the graduation of two classes of KOTO trainees. Among the guests were Ambassadors, Vietnam’s business and non-government organisation communities, local government officials, graduates and their parents, media representatives, KOTO staff and trainees.

“It’s a night that’s dear to all of us as we’re paying tribute to the hard work and sacrifice needed to get through our 2-year program. I’ve always felt the way we feel is an extremely difficult thing to convey to the outside world, but red did this so well that our expectations were not only met, but exceeded,” said Mr Pham.

red brand builders Managing Director, Mr Chris Elkin, applauded the graduates and said his team is proud to be able to support KOTO.

“It’s been a wonderful opportunity for the red Team to give back and do our part to help the KOTO graduates to help themselves and move forward in life. Our team are very proud of the graduates and look forward supporting them and KOTO again in the near future,” said Mr Elkin.

KOTO (Know One, Teach One) is a not-for-profit hospitality training organisation that has trained in excess of 300 street and disadvantaged Vietnamese youth in Hanoi over the past 10 years, and has recently established KOTO Saigon in Ho Chi Minh City. Its 24-month program includes both front-of-house and kitchen, as well as English and life skills.

Photos of the Koto 2010 Graduation can be viewed here:

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