Richard spoke about the explosive growth of online engagement in Vietnam and cited some examples of local success stories.
Points to note are the extraordinary levels of mobile engagement and the prevalence of native apps in Vietnam.
Here’s some key questions Richard asked:
1. Is your communication & brand engagement strategy taking online sufficiently into account?
2. Are your online assets currently building brand and product understanding effectively?
3. Are your online assets suited to the mobile revolution and are they easy to use via tablet or smart-phone?
4. Have you considered POS online stretegy to help consumers make their choice, e.g. With QR codes?
5. Do you sufficiently understand how consumers are using the internet to engage with your brand?
‘Just how connected are Vietnamese Consumers?’
Online, on mobile and through social media.
See the full presentation here: