This month, Liberty Insurance has become the first insurance company in Vietnam to provide auto insurance quotes on-line, including a range of product options and convenient payment options. red | brand builders has supported Liberty Insurance to design and build a website and mobile phone site, branded “Liberty Online”, where customers can request their auto insurance quotes on-line and access to a wide range of 24/7 services.
Liberty Insurance Limited has experienced tremendous growth since their launch in Vietnam in 2003, quickly becoming a top 10 local auto and health insurer. Part of the brands’ success has been achieved through their use of new technologies to ensure superior customer service.
red also created a launch campaign to raise awareness of the new service to encourage Vietnam’s increasingly internet savvy population to go online and try the service.
Chris Elkin, Managing Director of red | brand builders, commented, “The website and mobile site created by red empowers Liberty’s clients, prospects and partners to learn more about Liberty’s products and to easily buy or manage these online – anytime, anywhere. In addition to this, we’re really pleased with the creative approach of the launch campaign developed to get the message across about the new service offering. I believe our work together with the Liberty Insurance team provides a solid platform to grow their business across Vietnam via the ever-important internet channel.”
You can view the new Liberty Insurance Vietnam website here: www.libertyinsurance.com.vn
The Launch Creative