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Make your packaging and point-of-sale work together

Make your packaging and point-of-sale work together

Blog article entry on: Feb 25, 2013

By integrating the shopper, complete retail environment and point-of-sales materials within your design efforts, brand builders can ensure that their packaging really has impact in-store where it matters most.

Scott Young from Perception Research Services International shares his views in a concise and helpful article shared by Brand Packaging Magazine.

Download in PDF here: “How to Make Packaging & Point-of- Sale Work Together.”

By integrating the shopper, complete retail environment and point-of-sales materials within your design efforts, brand builders can ensure that their packaging really has impact in-store where it matters most. Scott Young from Perception Research Services International shares his views in a concise and helpful article shared by Brand Packaging Magazine. Download in PDF here: “How to Make Packaging & Point-of- Sale Work Together.”

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