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Men’s behavior & drinking habit

Men’s behavior & drinking habit

Blog article entry on: Dec 25, 2012

Men’s behavior & drinking habit

This study was conducted by FTA on the male consumer (Age: 18 – 49, Economic class: ABCD) in 3 big cities of Vietnam (Ho Chi Minh, Ha Noi, Da Nang) with the sample size N=300 (split equally for each city). The study to finding out the behaviors and drinking habit of men :

– Product usage, Time, Frequency, place, partner

– Brand Usage: CSD, Beer, Wine, Instant Coffee, Energy Drink

– Source of Information

– Snack to use with beer/wine

– Expenditure this year VS last year for drinking

– Favorite promotion & Preferred promotion

Read the full research here:

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