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red brand builders and Apollo English launch “Save & Learn” program

red brand builders and Apollo English launch “Save & Learn” program

Blog article entry on: Jun 10, 2011

red brand builders and Apollo English launch-Save & Learn-program

red brand builders, in partnership with Apollo English, have launched the brand’s first-ever “Save and Learn” program with the aim of making English learning easier, more accessible and affordable for Vietnam’s ever-eager English learners.

With the value proposition “learn 8, pay 3″, the program offers English learners the chance to pay for 3 courses while receiving 8 courses in return.

English Learners of all ages are free to choose various courses to satisfy their learning needs including General English, Business English, English for Teens, IELTS and Pronunciation Clinic.

As part of red brand builders ongoing partnership with Apollo English, the red team were tasked to develop all brand and campaign specific expressions including the outdoor and print advertising, website design and digital marketing activities, search engine optimisation and marketing.

Mr Khalid Muhmood, Chairman of Apollo English, commented, “Through the “Save and Learn” program, Apollo aims to bring students more opportunities to access to English, and make it easier for them to pursue many different English courses in order to enrich their own knowledge. Above all, this program will help students to save a lot, bring them more flexibility in receiving knowledge as well as long-term benefits in their language learning path, following Apollo English’s motto – Where the Best become Better.”

Chris Elkin, red brand builders Managing Director, added, “The red brand builders team are delighted to launch the Apollo English “Save & Learn” program. The visual language of the creative work builds on the more modern, approachable and dynamic brand imagery and messaging introduced earlier in the year that has been received very favorably by our target audiences. We are also delighted to extend this campaign online to connect with our brand audiences in new, more engaging, ways.”

For further information about Apollo English and the “Save and Learn” program please visit:http://apollo.edu.vn/khoa-hoc-tieng-anh/

red brand builders is a branding consultancy and marketing agency. red specialises in building and marketing brands for some of the largest brands operating throughout Vietnam and has recently opened an office in Melbourne, Australia. red clients include Phu My Hung Corporation, Unilever, Coke, VinaCapital, Apollo Language School, FPT, VinaMilk, Dulux and Liberty Insurance. The team speaks and contributes regularly at industry events and with regional press.

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