Apollo Vietnam, founded in 1994, is the first fully foreign owned English language training company in Vietnam. In 2010, red brand builders were appointed as Apollo’s strategic branding consultant and marketing agency of record to enhance Apollo’s brand image and to drive brand preference and product sales.
The first campaign from the partnership, launched just before Vietnam’s busy Lunar New Year festival, is to promote the Apollo ‘Overseas Study in Summer’ program. The programme offers the chance for young Vietnamese aged 8-17 to go on an overseas ‘summer camp’ to learn English more fluently with native English speakers in a range of countries, from the UK,USA to Singapore and Australia.
red’s campaign concept used a visitors ‘scrap book’ to illustrate the target audience with new friends overseas and the excitement, sense of adventure and happy memories they could bring back from their travels. The integrated campaign is now running nationwide in print and digital.
“Our campaign is targeting both the mothers of the students and the students themselves. While learning English is one benefit to convey, ultimately mother’s are looking for ways to provide their children with playful adventure, a new window on the world and the confidence and success this could bring in their future life and career. We look forward to building the Apollo English brand further in the year ahead.” Said Chris Elkin, Managing Director of red brand builders.
Khalid Muhmood, Chairman, Apollo English added, “The response to the campaign has been very encouraging so far. We feel it really captures how the audience can learn English with new friends, discover more about the wider world through adventure and play and come home a more confident, rounded student.”
For further information about Apollo Overseas Study ‘Summer Camp’ please visit: