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red Australia team help STIHL® cut through at retail

red Australia team help STIHL® cut through at retail

Blog article entry on: Jun 6, 2012

After a fiercely contested branding pitch, the red team in Australia are very proud to announce our appointment as Packaging Design partner to STIHL® Australia.

The pitch was conducted to find a new branding and design partner for the STIHL® brand who could leverage consumer and professional insights to help STIHL® make the most of their presence at retail.

Lee Gooch , Product Manager, STIHL® Australia said: “As the number one selling chain saw brand worldwide, the  STIHL® brand is our biggest asset. Creating new packaging, and segmenting our Professional and Homeowner ranges, was an important opportunity.

red Australia team help STIHL® cut through at retail

We are now confident that STIHL® packaging in Australia communicates the qualities of our brand, and all of the information purchasers need, in a powerful and ownable manner. The team at SO brandesign have delivered fresh and strategic design, that resonates with our Dealers and makes packaging the core of our retail communication.”

red brand builders Chairman, Marc Gough, commented:  “Our extensive branding experience in both FMCG and Hardware, and our understanding of global brands and how they operate, were real assets throughout this process. Plus we enjoy working with the STIHL® team. They are tough and sharp – just like the products they market around the world.”

red brand builders, based in Melbourne,  has been operating since 1988. Famous brands we have worked on in the Australia market include: Deep Spring, Leggo’s, PURA Milk, Goulburn Valley, Aeroplane Jelly, GRUNT, Eden, McCORMICK, and many more.

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