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red awarded “Best International Property Consultancy Marketing” at Bloomberg TV, International Property Awards

red awarded “Best International Property Consultancy Marketing” at Bloomberg TV, International Property Awards

Blog article entry on: Jan 16, 2012

red brand builders, in partnership with Savills Vietnam, has been named “Best International Property Consultancy Marketing” at the International Property Awards in association with Bloomberg Television. The winners were recently announced at the Savoy Hotel in London.

red awarded-Best International Property Consultancy Marketing-at Bloomberg TV-International Property Awards

The award was in acknowledgement of “The New Heart of Ho Chi Minh City” marketing campaign undertaken by red brand builders and Savills Vietnam for the mixed use development The Crescent. The scheme comprises 300 serviced apartments, 10,000 sq m of office, and 60,000 sq m of retail in Ho Chi Minh City, Vietnam.

red brand builders were tasked to develop the brand strategy and positioning for the waterfront, mixed-use  retail, entertainment, residential and commercial space brand to appeal to increasingly prosperous and brand-savvy Vietnamese consumers.  red’s contribution also included development of the brand logo, identity system and all supporting advertising, signage, way-finding, website design, digital and marketing communications.

Chris Elkin, Managing Director of red brand builders, added “The red  team are extremely proud to receive this joint global award with the Savills Vietnam team. There’s been a lot of clever, creative thinking here and simple hard work and  commitment from all involved to make this a truly global success.   We wish the Phu My Hung and Savills team every success and look  forward to continuing our partnership in the years ahead.”

Brett Ashton, Managing Director of Savills commented “We really  appreciate the work the red team did and our ongoing relationship with red brand builders.”

View some of The Crescent award winning work developed by red brand builders here

About the Award:
Established 17 years ago, the International Property Awards in association with Bloomberg Television and Google is the world’s most prestigious property competition. The awards’ programme covers residential as well as commercial categories with regional heats for Arabia, Europe, Africa, the Americas and Asia Pacific. These have been celebrated at gala presentation events in London, Shanghai and Dubai during the course of the year.

The highest scoring entries from each category in every region are then re-evaluated to establish the winners at international level, culminating in an annual grand final. Judging is carried out through a meticulous process involving a panel of over 60 experts covering every aspect of the property business.

President of the International Property Awards, Stuart Shield, says, “Winning a coveted World?s Best award is a huge accolade for these companies. They have demonstrated the height of excellence in their field and proved themselves capable of winning against the most accomplished property in the world. This global recognition puts them at the pinnacle of the international property arena.”

For further information visit their website at:

About The Crescent:
The Crescent is a special residential, commercial, and office complex in the city centre area of Phu My Hung. The complex is composed of four 7-level low rise buildings and one 6-level international standard shopping mall located near Nguyen Van Linh Parkway.

The Crescent buildings contain retail shops, entertainment venues, restaurants, offices, and serviced apartments. Nowhere else in Phu My Hung or Ho Chi Minh City will there be a comparable combination of uses and activities located in such a beautiful and memorable setting. The Crescent is intended to become the social heart of Phu My Hung and the first international standard multi-use complex in Ho Chi Minh City.

For further information visit The Crescent website

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