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red brand builders enter Australian market with GRUNT

red brand builders enter Australian market with GRUNT

Blog article entry on: Jun 10, 2009

MELBOURNE – Today marks the launch of a new brand in Australia, for red client Homewares Pty Limited.

The new brand is called ‘GRUNT’, and the product category is Builders Products sold through Australian Hardware market leader Bunnings Warehouse.

red was tasked to develop the brand name, positioning, domain name, brand identity, product packaging and all marketing materials including the brand website:

The GRUNT brand brings a ‘tough, no nonsense’ image to a broad range of categories across hardware and construction. Aimed at both the home and professional markets, the core brand attribute is all about ‘strength’.

red Chairman Marc Gough commented ‘Our consumer research indicated that Australian men wanted strong, no nonsense products in these categories, and that they prize a sense of humour to help them through the day. So our ‘tongue in cheek’ branding which uses an Australian slang term for ‘strength or power’ is aimed squarely at meeting both of these needs.’

You can check the website at:

Click here to download the complete PDF file

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