Leveraging red’s strong retail category experience, fresh from creating two of the largest mall brands in Vietnam – The Crescent Mall in the South and the Savico MegaMall in the north – red was approached by Phu Quy Group to help create and shape yet another groundbreaking retail concept in the heart of Hanoi.
The brand idea is to be one of the first modern-trade, convenience, fresh food concept stores in the Hanoi area.
red created the brand logo and identity system of 5 FOOD Market, supported by a strategic set of communication tools – both for in-store and on external media – to deliver the message of truly fresh food, dedicated service and quality commitment to Vietnamese grocery shoppers in a hurry, in Hanoi.
The fresh approach developed by red was to take the artisan feeling of fresh food markets and small restaurants, and their love and dedication for fresh food, and incorporate this warm, personal and emotional approach into the world of modern, convenience shopping.
External signage, interior branding and identity guidelines where developed by the red team to assure a cohesive, consistent brand appearance to maximize the brand impact across all communications both externally and in store, at the point of sale.
Count down the days to 5 Food Market’s opening online here: http://www.5food.vn/
Phu Quy Group is a long established, prestigious corporation with business interests in gold & jewelry, real estate and financial services. For further information please visit:http://www.phuquygroup.com.vn
Feel welcome to request a copy of red’s credentials here.