Food and beverage conglomerate FrieslandCampina in Vietnam has assigned branding and marketing agency red | Brand Builders to develop a digital promotion for its Yomost yoghurt line.
Yomost is the biggest brand in Vietnam in the Drinking Yoghurt Category. In 2009 Yomost upgraded its brand identity and recipe to include more fruit juice and less sugar, positioning it as a healthier and more natural choice for teens and first-jobbers.
The Explore YoMoments microsite (http://www.yomost.com.vn/) supports the recent upgrade of Yomost’s image as a healthier choice with less sugar and more fruit juice earlier this year. As a platform to earn points upon purchases of Yomost, the website updatea fans on the latest promotion and prizes like the MacBook Air, Samsung Omnia, Olympus cameras and more. Registered users can monitor their scores to compete for the top rankings and win prizes accordingly.
Farah Poole-Johnson, red’s Digital Client Representative Director, said: “Over the last year the red Team have been working very closely with the YoMost team to amplify the new brand positioning and to leverage the promotion online. So far we’ve had tens of thousands of contest registrations and considerable positive word of mouth being spread online.”