Vinamilk, Vietnam’s largest dairy brand, has launched a locally sourced, premium, pasteurized cow milk, the first time such a product has been introduced in Vietnam by a such a prestigious brand.
This follows the successful launch of Vinamilk’s 100% Fresh Milk range three years ago.
red | brand builders were tasked with developing the new packaging strategy and design, to upgrade the existing Vinamilk 100% Fresh Milk range as well as launch the new pasteurized milk product.
“Vietnamese mums and their families are becoming increasingly health-conscious and discerning in their brand choices. Our challenge was to ensure we remained relevant to our loyal customer base, while appealing to both new and current customers attracted by the new “pure and nutritional” benefits of fresh, premium, pasteurized milk. The results so far are very encouraging indeed,” said Chris Elkin, Managing Director of red | brand builders.