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red build digital brand connection for VinaCapital Real Estate developments

red build digital brand connection for VinaCapital Real Estate developments

Blog article entry on: Feb 26, 2010

HCMC, Vietnam – VinaCapital Real Estate (VCRE) is one of the largest foreign investors in Vietnam’s real estate market, with a diverse portfolio of assets in all real estate subsectors. red | Brand Builders are the key brand building and marketing partner of VCRE.

In this capacity, red were tasked to improve the brand awareness and connection of VCRE developments amongst potential buyers and investors through the increasingly popular digital channel.

red build digital brand connection for VinaCapital Real Estate developments

Azura

red build digital brand connection for VinaCapital Real Estate developments 02

The Cham

Chris Elkin, Managing Director of red | Brand Builders, commented, “Every day, more and more of VCRE’s target audiences use the internet to research and consider suitable developments to invest in. These audiences typically range from high net worth individuals and their spouses to institutional investors. Often their first (and most important) impression of a development is formed when they first ‘discover’ the brand through their searches online – via the likes of Google or Yahoo. Given the importance we all give to first impressions, we realised it was imperative that VCRE developments were both easy to find through key search engines and that each development had a clearly branded website to give our audiences the best possible first impression and reasons to call for further information.

As part of their digital brand building efforts for VCRE, red have recently launched new brand websites to support the launch of a number of VCRE developments, including The Cham Condominium, The Ceana Villa’s & Resort Hoi An and the World Trade Centre Danang and Azura luxury waterfront apartments. Through each website, interested customers can view the latest information/specifications about the development, download brochures and request a sales agent to call them directly.

With the support of red |Brand Builders, VCRE also plan to make strong use of new Search Engine Optimisation and Marketing strategies in the near future to further raise awareness of their developments online.

VCRE development websites can be visited here:

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