red and Unilever continue their ongoing packaging partnership with the latest work for Sunlight floor cleaner. Sunlight, best known for its dishwashing liquid, approached red to help refine its current floor cleaner sub-brand.
red refined the Sunlight logo, a project that was approved at a regional level, and developed the packaging design for the entire range of floor cleaner products. Akhil Malhotra, CR Director for red, commented, “This project was quite challenging because of the regional and Vietnamese target audiences we needed to consider. The new Sunlight floor cleaner packaging communicates the product benefits and key message in a more focused and effective way while elevating the position of the brand to a more premium level.”