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red use plasticine to connect with Vietnamese mums & kids – ‘Apollo Junior Summer Campaign’

red use plasticine to connect with Vietnamese mums & kids – ‘Apollo Junior Summer Campaign’

Blog article entry on: May 10, 2013

School summer holidays in Vietnam are traditionally the most competitive times for English language schools to communicate and connect with their target audiences. The newly created sub-brand ‘Apollo English Junior’, briefed the red team to create an advertising campaign to both break through the clutter of the competition while portraying the brand as ‘the most effective way to study English with confidence’ through the school’s unique, proprietary L.E.T.S™ English Summer program.

red use plasticine to connect with Vietnamese mums & kids – Apollo Junior Summer Campaign

The red team created a fun, charming advertising campaign and supporting website that appealed to different target audience age groups by illustrating how the students would learn English through subjects such as math, science and arts.

red’s Creative Director Lennart Schaberg commented, “Working within a tight budget, the red team hand modeled plasticine to bring learning-elements to life from a real classroom in the advertising campaign. This helped us to break through the normal competitive clutter and create a more emotional appeal amongst the audience. Trying to create a similar effect using 3D modeling just wouldn’t have had the same, authentic connection with the audience. Hats off to a great client for giving us the chance.”

red use plasticine to connect with Vietnamese mums & kids – ‘Apollo Junior Summer Campaign’ 2

The advertising campaign was supported by mico-website design to provide customers with deeper product information, sale-promotion details and the chance to register for a free demonstration class.

red use plasticine to connect with Vietnamese mums & kids – ‘Apollo Junior Summer Campaign’ 3

Take a look here at the Apollo English Junior Summer Campaign website.

View more ‘Apollo English Junior’ work here

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