DANANG, Vientam – In partnership with VinaCapital Real Estate (VCRE) and VinaLiving, red | Brand Builder’s have created and launched The Azura luxury apartments brand at World Trade Centre Danang.
The 32-storey luxury apartment building is strategically located on Ngo Quyen Street, in the heart of Danang, alongside the Han River and only 1.5km to the fast developing beach-front.
The stunning location and premium brand positioning is set to make The Azura one of central Vietnam’s premiere residential addresses. Azura is expected to complete by Q1 2012.
red | Brand Builders were tasked to create and build the brand from scratch, including development of the brand strategy, naming, identity and all supporting marketing communications. Website creation and digital marketing are also managed by red.
Chris Elkin, red | Brand Builders Managing Director, commented, “The Azura is one of several VCRE brands in Danang that red have partnered with VCRE to build, including the Ocean Villas, Cham Condominiums, The Ceana and Danang Golf Club at Danang Beach Resort. We believe our combined team efforts are set to put Danang on the world-stage of top golf, resort and lifestyle destinations.”