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red brand builders evolve Longevity brand packaging design

red brand builders evolve Longevity brand packaging design

Blog article entry on: Feb 27, 2014

Longevity Packaging Design

In partnership with FrieslandCampina Vietnam, the red team is delighted to support the design evolution of the Longevity Condensed Sweetener packaging design.

Lenny Schaberg, Creative Director, red brand builders shared,“The packaging design evolution for Longevity focused on strengthening key elements of the old packaging design while slightly modifying the communication hierarchy to bring out stronger differentiation from key competitors.

The red team used traditional artworks and paintings as references to adapt the elaborate expression of the “Kitchen God” cultural figure – to express him in a simpler, more easier to understand and appealing image for target customers on the shelf, at the point-of-sale.”

 

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