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red give Knorr packaging design a taste of TET

red give Knorr packaging design a taste of TET

Blog article entry on: Feb 9, 2009

It’s TET time again, and red | Brand Builders have deepened their long-standing partnership with Unilever in Vietnam. The red Team have been developing packaging design with Unilever teams for some 6 years across a range of brands including OMO, Knorr, Lipton, Comfort, Dove and Lux,.

This year, red were appointed by the Unilever Knorr brand team to develop TET 2009 promotional pack designs, targeting Mom’s during the critical, high-sales volume, holiday season.

For the Knorr brand, this years packaging design brief was aimed at building brand equity, while supporting consumer sales promotion activities.

Chris Elkin, Managing Director of red | Brand Builders commented,

“The bottom line for brands is that packaging design will almost always have an effect on a company’s profit and loss. At red, as brand builders, we take a holistic approach to packaging design, by analysing our clients’ complete brand environment and putting the ‘brand’ at the heart of the packaging design process…

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