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red help Apollo English launch first-in-category loyalty program and new centre’s

red help Apollo English launch first-in-category loyalty program and new centre’s

Blog article entry on: Mar 6, 2012

red brand builders, in partnership with Apollo English, have launched a new, first-in-category Loyalty Program.

The new program branded “Apollo Rewards” aims to make English learning more accessible, affordable and rewarding for Vietnam’s ever-eager English learners.

In short, ‘Apollo Rewards’ is a point-accumulating program that provides Apollo customers with incentives such as gifts and discounts for their brand loyalty. The loyalty program is open to all ages, with English language courses including General English, Business English, English for Teens, IELTS and Pronunciation Clinic.

The loyalty program has been launched to coincide with the opening of two new, state-of-the art, learning centers in Ho Chi Minh City.

“For years, Apollo English is recognized not only as a prestigious house to help you to improve your English competence but also as the best place to build your confidence. I hope that these new centers and Apollo Rewards will give people more opportunities to improve their English and be rewarded too. ” said Khalid Muhmood, Chairman of Apollo English.

Chris Elkin, Managing Director of red brand builders, added, “‘Apollo Rewards’ is new way of showing greater appreciation to Apollo’s most loyal customers. The value proposition is simple ‘the more you learn (spend), the more you’re rewarded’. As part of our ongoing partnership with Apollo English, the red team were tasked to develop the program mechanics, brand naming, brand identity, print advertising, website design and digital marketing activities, including search engine optimization and key word marketing. For the new centre openings, we’re proud to have developed the supporting advertising campaign and to bring the new brand image to life throughout the school interior design and branding.”

For further information about the ‘Apollo Rewards’ program and new centre’s please visit:http://apollo.edu.vn/apollo-rewards

red help Apollo English launch first-in-category loyalty program and new centre red help Apollo English launch first-in-category loyalty program and new centres 02 red help Apollo English launch first-in-category loyalty program and new centres 03

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