brand building with impact(tm)
red join with KOTO to celebrate 2011 Graduation

red join with KOTO to celebrate 2011 Graduation

Blog article entry on: May 10, 2011

red join with KOTO to celebrate 2011 Graduation

“This graduation is all about becoming stronger in so many ways. The graduating trainees have become stronger, as now they’ve completed their program. KOTO has become stronger, as we’ve successfully lifted another 51 people out of poverty. We’re celebrating 10 years of the KOTO-Box Hill Institute relationship, which has made KOTO stronger as an organisation,” said KOTO founder and KOTO International CEO, Mr Jimmy Pham.

Mr Pham’s comments come after 500 people gathered with KOTO staff and trainees last night in Hanoi Tower Convention Hall, Hanoi, to celebrate the graduation of two classes of KOTO trainees. The guests included Ambassadors, Vietnam’s business and non-government organisation communities, local government officials, graduates’ parents, media representatives and hospitality industry representatives.

Mr Pham praised the pro bono work of red Brand Builders and World Connection in enabling KOTO to communicate the theme of the event to its supporters.

“This is the second year that red Brand Builders has helped us to make graduation such a wonderful event, and again they have captured and articulated the feeling of our organisation so well. The concept of growing stronger is exactly what we wanted this graduation to be about, and red Brand Builders has enabled us to communicate this,” said Mr Pham.

Mr Pham added that the printing quality of the imagery enabled the designs to be presented with great clarity.

“We’re delighted with the quality of the final products, and I’m pleased to say that for the second year in a row World Connection has done a wonderful job for us,” said Mr Pham.

“On behalf of the KOTO team, I thank red brand builders and World Connection for their strong support,” said Mr Pham.

red brand builders Managing Director, Mr Chris Elkin, applauded the graduates and said his team is proud to be able to support KOTO.

“It’s been a wonderful opportunity for the red Team to give back for a second Graduation and do our part to help the KOTO graduates to help themselves. Our team are very proud of the graduates and look forward supporting them and KOTO again in the near future,” said Mr Elkin.

KOTO (Know One, Teach One) is a not-for-profit hospitality training organisation that has trained in excess of 300 street and disadvantaged Vietnamese youth in Hanoi over the past 10 years, and has recently established KOTO Saigon in Ho Chi Minh City. Its 24-month program includes both front-of-house and kitchen, as well as English and life skills.

red brand builders is a full-service branding consultancy and marketing agency. red specialises in building and marketing brands for some of the largest brands operating throughout Vietnam and has recently opened an office in Melbourne, Australia . red clients include Phu My Hung Corporation, Unilever, VinaCapital, Apollo Language School, FPT, VinaMilk, Dulux and Liberty Insurance. The team speaks and contributes regularly at industry events and with regional press. For further information please see

Anything you’d like to share?

Web Analytics