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red launch Apollo Overseas Summer Camp ‘edutainment’ online game

red launch Apollo Overseas Summer Camp ‘edutainment’ online game

Blog article entry on: Apr 15, 2011

In partnership with Apollo English, the red brand builders digital team have delivered extra marketing power to the ongoing ‘Apollo Overseas Study in Summer’ campaign by launching a fun, ‘edutainment’ online game. The game invites Vietnamese students to answer questions about the countries they could study at with Apollo English overseas. The more often the audience play and invite their friends to play the quiz, the more chances they have of winning exciting weekly prizes and the chance to win a summer trip to Singapore.

To play the game yourself visit:

red launch Apollo Overseas Summer Camp 'edutainment' online game


“Building on the success of our traditional advertising campaign, with the launch of this edutainment online game, we are seeking to leverage new ways for the Apollo English brand to connect on a deeper, more engaging and emotional level with their highly active teen audiences online. Thousands of future Summer Camp students have already played the game many times and have invited many of their friends to play too. We look forward to connecting the Apollo English brand with their audiences online further in year ahead and beyond ” Said Chris Elkin, Managing Director of red brand builders.

Khalid Muhmood, Chairman, Apollo English added, “The response to the campaign has been very encouraging so far. We feel it really captures how the audience can learn English with new friends, discover more about the wider world through adventure and play and come home a more confident, rounded student.”

For further information about Apollo Overseas Study ‘Summer Camp’ please visit:

Apollo Vietnam, founded in 1994, is the first fully foreign owned English language training company in Vietnam. In 2010, red brand builders were appointed as Apollo’s strategic branding consultant and marketing agency of record to enhance Apollo’s brand image and to drive brand preference and product sales.


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