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red brand builders launch brand for Vietnamese golfers to set their investment on the right course

red brand builders launch brand for Vietnamese golfers to set their investment on the right course

Blog article entry on: Apr 5, 2011

In partnership with VinaCapital, Vietnam’s most active real estate developer, red brand builders have successfully created and launched the latest VinaLiving brand – The Dune Residences at Danang Beach Resortred brand builders launch brand for Vietnamese golfers to set their investment on the right course

Featuring 15 architecturally designed villas built within a pristine natural environment with spectacular views, The Dune Residences provides a unique living environment for Vietnam’s golf enthusiasts and their families.

The project is set within the recently opened Greg Norman designed Dunes Golf Course at Danang Beach Resort, (rated as “One of the top 15 new international courses in the world.” by Golf.com) strategically located between Danang City and World Heritage Site, Hoi An City.

red brand builders were tasked to create the brand, including development of the brand strategy, identity and all supporting advertising, marketing collaterals and launch materials.

Chris Elkin, red | brand builders Managing Director, commented, “The Dune Residences is both a golfing family’s dream come true in Asia and a great investment opportunity. We collaborated closely with the client team and developed a unique identity inspired by the contemporary architecture and complimented this with a double entendre launch concept “Set your investment on the right course.” Our combined efforts have helped to lift sales of The Dune Residences by 500% in just 7 days.”

“Mr. Matthew Koziora, Director of Sales and Marketing, VinaLiving, shared his viewpoint: “As the most active developer in Vietnam, we offer a selection of the best products at various price points for Vietnamese buyers. The Dune Residences has attracted buyers from Hanoi, Da Nang, Ho Chi Minh who wish to have a tranquil getaway from the crowded and busy working environment during weekends and holidays.”

The Dune Residences are expected to be completed in late 2012

For further information about The Dune Residences at Danang Beach Resort please visit:http://www.danangbeachresort.com.vn

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