DANANG – In partnership with VinaLiving, Vietnam’s first tailored living and lifestyle brand, red brand builders are proud to announce the official launch of Norman Estates at Danang Beach resort, a luxury villa development created in conjunction with Greg Norman’s Southern Cross Developments.
With only 33 luxury villas available for purchase, Norman Estates at Danang Beach Resort is the latest addition to an exclusive collection of high-end residential communities located on select Greg Norman-designed golf courses around the world. Golf legend Greg Norman is an owner of Southern Cross Developments, and his company is the founder and developer of the award-winning Norman Estates brand.
red brand builders were tasked to position the global brand to appeal to the Vietnamese market, including development of the local brand strategy and all supporting advertising, digital and marketing collaterals.
Chris Elkin, red brand builders Managing Director, commented, “The Norman Estates at Danang Beach Resort brand will take real estate branding and marketing in Vietnam to the next level, targeting buyers who want the very best. The red team collaborated closely with the Vinaliving and Sothern Cross teams and developed a brand positioning inspired both by the Greg Norman lifestyle and the unique design, amenities, construction quality and ocean-front location of the offering. We believe this brand will stand next to the world’s finest residential resort offerings and are very proud to be a part of putting this brand and Danang alongside famous tourism destinations like Phuket and Bali.”
Norman Estates At Danang Beach Resort is expected to be completed in 2012
Southern Cross Developments and Norman Estates:
Southern Cross Developments International is a branded real estate development and investment company that specializes in the use of branding, product design and differentiation and capital structuring to enhance residential real estate. The company was founded by Greg Norman, Jeremy Seabridge and Brett Walsh and is the developer and licensor of the award winning “Norman Estates” and “by Greg Norman” residential brands. Southern Cross’ projects are located in highly desirable lifestyle environments such as golf course communities, marinas, ski destinations, seaside resorts and environmental / ecotourism developments as well as high-end urban locales.
Southern Cross is based out of the Florida headquarters of Great White Shark Enterprises, and undertakes projects in established and emerging markets around the world. More information is available at www.southerncrossdevelopments.com
VinaLiving is Vietnam’s first lifestyle and tailored-living brand that caters to the new generation of Vietnamese homeowners. The VinaLiving collection of properties deliver carefully tailored living environments across a range of developments in premium locations. Each VinaLiving project is conceived with the aspirations and lifestyles of homeowners in mind. Offering innovative designs and world-class build quality, VinaLiving helps Vietnamese homeowners live their dream.
VinaLiving homes and communities are backed by VinaCapital, one of the leading foreign real estate developers in Vietnam. VinaCapital’s team of Vietnamese and expatriate managing directors has experience, vision and the long-term commitment that comes from investing in and developing a vast range of residential, retail, hospitality and mixed-use projects across Vietnam. VinaCapital’s real estate developments are further strengthened by its relationship with VinaProjects, a specialist real estate services company that offers international-standard project management, construction management and urban planning services.
red brand builders is a branding consultancy and marketing agency. red specialises in building and marketing brands for some of the largest brands operating throughout Vietnam and has recently opened an office in Melbourne, Australia. red clients include Phu My Hung Corporation, Unilever, Coke, VinaCapital, Apollo Language School, FPT, VinaMilk, Dulux and Liberty Insurance. The team speaks and contributes regularly at industry events and with regional press.