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red brand builders launch Kumho Asiana Shopping Mall in HCMC

red brand builders launch Kumho Asiana Shopping Mall in HCMC

Blog article entry on: Dec 19, 2009

Dong Nai, Vietnam – red brand builders, in partnership with VinaLiving and DIC Corp, have officially launched the Dai Phuoc Lotus island township.

One of the largest developments of it’s kind in Vietnam, Dai Phuoc Lotus is a 200ha area ecotourism township set upon it’s own island, strategically located within close proximity to Ho Chi Minh city, Dong Nai and Nhon Trach’s industrial zones.

Divided into 6 phases with 5 residential zones and 1 Central Business District, Dai Phuoc Lotus will offer a new level of ‘island living’, set in harmony with nature and in close proximity to Ho Chi Minh City.

The most modern of amenities will include school, kindergarten, hospital, restaurant, hotel, office, sports club, resort, shopping and entertainment facilities.

red were tasked to develop the brand positioning, identity and supporting branding and marketing materials.

“VinaLiving is Vietnam’s first tailored living and lifestyle brand. Dai Phuoc Lotus is an exciting new addition to their portfolio of property lifestyle brands. With the brand foundation delivered by red, we believe Dai Phuoc Lotus will grow to become a highly desirable location for Vietnamese looking to upgrade and live in their very own “island home”.

Said Chris Elkin, Managing Director of red  brand builders.

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