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red launch new “Apollo English Junior” sub-brand

red launch new “Apollo English Junior” sub-brand

Blog article entry on: Feb 25, 2013

In partnership with Apollo English, the red team are proud to share the creation and launch of a ‘first in Vietnam’ sub-brand to target young learners around a new and exclusive Learning English Through Subjects ‘LETS’ teaching methodology.

red launch new “Apollo English Junior” sub-brand

The red team started by creating a strong ‘ Apollo English Junior’ sub-brand positioning, personality and name.  To bring a fun, youthful and approachable brand personality to life, red developed a vivid colour palete, a new logo, identity system, graphic style and fresh, premium imagery depicting the confident young target audiences.

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Key brand benefits of LETS, reasons to believe and a strong call-to-action were leveraged in a supporting advertising campaign resulting in over-target requests for free ‘Demo Classes’ at Apollo English schools throughout Vietnam.

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red also extended the brand personality to external and internal branding on new purpose-built Apollo English Junior schools to ensure the brand was consistently experienced across all communication touch-points.

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Take a look here at the Apollo English Junior case study.

Feel welcome to request a copy of red’s full credentials here.

 

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