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red launch Apollo English Junior’s Summer Advertising

red launch Apollo English Junior’s Summer Advertising

Blog article entry on: Apr 7, 2014

The red team are delighted to see the new Apollo English Junior’s Summer Advertising Campaign go live.

Lenny Schaberg, Creative Director, red brand builders, commented, “The creative direction for the advertising campaign was driven by the summer program product benefit – “A fast and efficient way to master English in summer.

Targeting mums and kids, the red team used a fun, racing car as the graphic transporter to express the idea and brought it to life by using playful, fun elements to compliment the summer school program, while retaining consistency with previous brand campaigns.

A further key brand selling point of “100% Native English staff” was enforced through the integration of the English teacher as the passenger along with the student.”

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