This month the red team have developed an enhanced brand image for Apollo English and launched a new nationwide brand advertising campaign targeting all student audience segments.
red’s campaign focuses on portraying the target audience achieving outstanding personal success through their studies at Apollo English. The integrated campaign is now running nationwide in print and digital.
“Our campaign is targeting both the mothers of young students and students of different ages and stages of English learning through a range of highly targeted communications. While learning English is one benefit to convey, ultimately we want to communicate the confidence and success studying at Apollo English will bring in the audiences future life and career. We look forward to building the Apollo English brand further in the year ahead across all a wide range of marketing touch points.” Said Chris Elkin, Managing Director of red brand builders.
Apollo English, founded in 1994, is the first fully foreign owned English language training company in Vietnam. In 2010, red brand builders were appointed as Apollo’s strategic branding consultant and marketing agency of record to enhance Apollo’s brand image and to drive brand preference and product sales.