The red team were presented with the challenge to refresh Melia’s Seasonal Collection advertising.
Previous seasonal collection advertising campaigns had been disconnected and inconsistent, split into too many singular short-run communications. This led to less brand recognition and traction in the market and seasonal collections being mostly overlooked.
Take a look at how the red team created a focused and unique brand expression to invite the target audience into the high end world of Melia nail polish products.
View the work case study here ‘Melia Seasonal Collection Advertising Campaign’.
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