As part of our long-term partnership with Unilever Vietnam, the red team is proud to launch a new “first in category” product innovation into the Vietnamese market place.
The new product brings together two of Vietnam’s favourit brands – inviting the brand’s audiences to “Experience OMO with the essential oils and fragrance of Comfort Conditioner’.
The red team were tasked to create an out-of-home advertising and in-store communications campaign, leveraging high-impact / visibility touch-points to lead and engage the audience in-store and to trigger sales right at the point-of-purchase.
Lennart Shaberg, Creative Director of red brand builders commented, “The creative work focused on clear, direct imagery and a single message communicating the essential oils and fragrance of Comfort fusing together with OMO. We used a flower trail leading from a sensual, essential oil droplet and flower to a pack-shot of OMO. To maximize the visual impact in both traditional and modern trade the striking primary brand colour of OMO was used as the background colour throughout.”