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red launch new Unilever OMO & Comfort Essential Oils product innovation

red launch new Unilever OMO & Comfort Essential Oils product innovation

Blog article entry on: Oct 9, 2013

OMO & Comfort Essential ols Out Of Home

As part of our long-term partnership with Unilever Vietnam, the red team is proud to launch a new “first in category” product innovation into the Vietnamese market place.

The new product brings together two of Vietnam’s favourit brands – inviting the brand’s audiences to “Experience OMO with the essential oils and fragrance of Comfort Conditioner’.

The red team were tasked to create an out-of-home advertising and in-store communications campaign, leveraging high-impact / visibility touch-points to lead and engage the audience in-store and to trigger sales right at the point-of-purchase.

Lennart Shaberg, Creative Director of red brand builders commented, “The creative work focused on clear, direct imagery and a single message communicating the essential oils and fragrance of Comfort fusing together with OMO.  We used a flower trail leading from a sensual, essential oil droplet and flower to a pack-shot of OMO.  To maximize the visual impact in both traditional and modern trade the striking primary brand colour of OMO was used as the background colour throughout.”

View the work here

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