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red successfully launch “The ultimate beachfront address in Vietnam.”

red successfully launch “The ultimate beachfront address in Vietnam.”

Blog article entry on: Aug 3, 2010

DANANG, Vientam – In partnership with VinaCapital Real Estate and VinaLiving, red have successfully launched “The ultimate beachfront address in Vietnam.”

Strategically located on the ocean’s edge, between Danang City and Hoi An, the Ocean Villa’s Beachfront Enclave will offer 23 architecturally designed beachfront homes built to the most luxurious standards, with unobstructed views of Danang Beach.

The stunning location, luxurious design and premium brand positioning is set to make the enclave one of central Vietnam’s most desired residential oceanfront addresses. 60% of the homes are already sold.

red | brand builders were tasked to create the brand, including development of the brand strategy, sub-brand naming, identity, all supporting marketing communications and launch event at an elite hotel in Hanoi.

Chris Elkin, red | brand builders Managing Director, commented, “The Ocean Villa’s Beachfront Enclave takes oceanfront living in Vietnam to a whole new level. An integral part of VinaLiving’s “live the dream’” offering, it gives the discerning buyer a real piece of their very own paradise by the ocean. It’s another exciting step in putting Danang on the world-stage of top golf, resort and oceanfront lifestyle destinations.”

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