brand building with impact(tm)
red launch VinaLiving’s Danang Golf Club and appointed as Norman Estates AOR

red launch VinaLiving’s Danang Golf Club and appointed as Norman Estates AOR

Blog article entry on: May 14, 2010

DANANG, Vietnam – VinaLiving, in partnership with red | Brand Builders, has officially launched the Danang Golf Club at the Danang Beach Resort, featuring the Greg Norman-designed ‘The Dunes’ 18-hole championship golf course.

The Danang Golf Club is a key component of the seaside resort lifestyle being created at VinaLiving’s Danang Beach Resort, which aims to bring a totally new level of sophistication to the rapidly growing tourism and hospitality industry on Vietnam’s central coast.

red were tasked to develop the brand positioning, identity and all supporting marketing materials and communications.

red launch VinaLiving’s Danang Golf Club and appointed as Norman Estates AOR

VinaLiving is Vietnam’s first tailored living and lifestyle brand. With the solid brand foundation provided by red, we believe The Danang Golf Club will soon realise it’s ambition of becoming a rising star on the Asian golf and resort circuit. We look forward to building the brand further in the future. ”

Said Chris Elkin, Managing Director of red | Brand Builders.

red have also been appointed by VinaLiving as agency of record for Greg Norman’s Southern Cross Developments to bring the world-renowned Norman Estates to Vietnam.

Click here to download the complete PDF file

 

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