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red launches new Kinh Do, AFC Vi Bap packaging design

red launches new Kinh Do, AFC Vi Bap packaging design

Blog article entry on: Feb 11, 2014

AFC Vi Vap Package

The red team is delighted to design and launch the new ‘AFC Vi Bap cracker – a new whole grain variant of the popular Kinh Do, AFC Classic Cracker portfolio.

Lennart Schaberg, Creative Director, red brand builders commented on the new packaging design from the red team.

“The well-known AFC logo plate and white background equity were retained to ensure overall brand recognition and consistency, while the new ‘natural ingredients’ offering of the Vi Bap variant were expressed by introducing illustrated elements within the ingredient story and back-of-pack product story.”

View the work here

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