red | brand builders have been invited by Packaging Design Magazine USA, to participate in their annual “Makeover Challenge” contest.
Only five agencies were invited to take up the challenge and red were the only agency outside the USA to be invited.
The red team were asked to re-brand and develop the packaging design for an existing, environmentally-friendly, laundry and home-cleaning brand called Sun & Earth.
Akhill Malhotra, who lead the project for red, commented, “We are really flattered to participate in a contest run by such a prestigious, global magazine. It’s been very rewarding to work on this brief, building a worthy brand that is also helping to protect the environment. We’re very happy with our contest contribution and it’s great to see our work in Vietnam competing at a truly global level. Let’s hope we get some votes of support!”
“We want to show the outcome of using the product,” says Schaberg “It’s like taking the clothes fresh from the clothesline”
red need your help to win please – view the contest entrants work, our comments on our packaging brand building approach and VOTE FOR THE RED TEAM here: