brand building with impact(tm)
red team re-design Cleo Hair Removal Cream packaging design

red team re-design Cleo Hair Removal Cream packaging design

Blog article entry on: Jan 24, 2014

Cleo Hair Removal Cream

Cleo Hair Removal Cream was in need of both a brand image and packaging design and communications ‘facelift’.

The brand and packaging design lacked clear and concise brand communications, while brand elements were recessive, lacking any clear points of difference or stand out against competitors on the shelf.

The red team’s idea was to simplify, focus and restructure the pack-face message hierarchy to highlight relevant brand benefits and variant distinctions while enhancing and maintaining an appealing and consistent brand identity and image around a core ‘smooth & silky’ benefit outcome for customers using the product.

View the work here

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