In partnership with Savills Vietnam and Phu My Hung Corporation, red brand builders has been jointly awarded “Best Property Consultancy Marketing in Asia Pacific”, at the recent Bloomberg TV, International Property Awards in Shang Hai for their branding creation and campaign work for“The new heart of Ho Chi Minh City”, The Crescent project.”
The teams beat off some very stiff competition from around the Asia Pacific region but came out on top.
red brand builders were tasked to position the waterfront, mixed-use retail, entertainment, residential and commercial space brand to appeal to increasingly prosperous and brand-savvy Vietnamese consumers, including development of the brand strategy, identity and all supporting advertising, signage, way-finding, digital and marketing collaterals.
Brett Ashton, Managing Director of Savills commented “We really appreciate the work the red team did and our ongoing relationship with red brand builders.”
Chris Elkin, Managing Director of red brand builders, added “The red team are very proud to receive this joint award with the Savills Vietnam team. This really is an exceptionally strong region-wide commendation for our combined brand strategy thinking, creative work and client / partner management approach. There’s been a lot of hard work and commitment from all involved to make this the success it has now become. We wish the Phu My Hung and Savills team every success and look forward to continuing our partnership in the years ahead.”
For further information please visit:
Our work http://red.vn/work-item/the-crescent-branding-strategy/
Savills website http://www.savills.com.vn/
The Crescent website http://www.the-crescent.com/
red brand builders is a branding consultancy and marketing agency. red specialises in building and marketing brands for some of the largest brands operating throughout Vietnam and has recently opened an office in Melbourne, Australia. red clients include Phu My Hung Corporation, Unilever, Coke, VinaCapital, Apollo Language School, FPT, VinaMilk, Dulux and Liberty Insurance. The team speaks and contributes regularly at industry events and with regional press.