HO CHI MINH CITY – red Brand Builders has secured AOR appointments for Vina Capital Real Restate, Refico and Phu My Hung Corporation, three of the largest property developers in Vietnam.
red will provide brand naming, identity, strategy, advertising campaigns and marketing services for each of the property clients.
red MD, Chris Elkin, attributed his team’s triple success to their “expert understanding of the local property market, brand building processes and strong creative skills.
Marc Gough, chairman of red, added: “Despite recent global financial market turmoil, we remain bullish about the Vietnam market place. We have not been affected by the global economic slowdown. Our clients are staying focused on the future potential of their brands in Vietnam and are investing in their brand equity accordingly.”