red is proud to announce its support for VinaCapital Foundation & the Da Nang Department of Health, with their latest initiative entitled “Survive to Thrive: Supporting Neonatal Care in Vietnam”. red worked with VCF to develop the Creative Concept behind the material for an event geared towards ensuring premature and newly-born babies have a fighting chance at life. The material, which includes a brochure, invitation, and slideshow presentation, emphasizes the importance of investing in the new Neonatal Intensive Care Unit at the new Da Nang General Hospital, which will culminate in a fund-raiser on Thursday in Da Nang with honorees such as the Da Nang People’s Committee and the British Ambassador & Consul General, local and national business leaders.
Suzanna Lubran, the VCF liaison, said,” The new neonatal unit will greatly enhance the life chances of the children of Da Nang and the surrounding provinces. Survive to Thrive has inspired local, national and international support, our message has been sensitively and creatively developed by red. The Survive to Thrive brand is now a global phenomenon.”
As part of its Corporate Social Responsibility Programme, red works closely with many charities in Vietnam. red also supports other charitable organizations such as Koto, Loretofest, and Saigon Children’s Charity.
Akhil Malhotra, Client Representative Director for red, said,” We love creating great brands. But we are also passionate about giving back to the community which has so graciously accepted us into their land and made us their neighbors, colleagues, and friends. If our contribution helps just one child, it will be worth it.”