Think Global. Act Local :
Creating a Successful and Sustainable Brand
Branding, image & reputation contribute to the bottom-line in more ways than one: from attracting customers and investors to how successfully a company can weather a crisis. In the current tough economic environment, how can you build brand superiority, loyalty, and effectively communicate your unique value proposition to both local and international audience?
With the emergence of new media, creating a unified and consistent brand image across the various communication channels is becoming increasingly difficult. What are the best ways to integrate online and offline channels to create a seamless brand strategy?
This 2-day conference on “Best Practices in Branding” aims to provide you with innovative insights for differentiating your identity from a pool of aggressive competitors and amidst market changes. Learn how leading B2B and B2C brands, both local and international, including Unilever, Phu My Hung Corporation, Dulux, TH Milk, CB Richard Ellis, Norton Antivirus, Francia Cosmetics, Sun & Earth Detergent, Topshop, Vertu, Vodafone, Flawless, Goldilocks, Starhub etc. have created a unique brand experience that effectively connects customers and gain their appreciation. Discover how you can incorporate social media as a means of delivering real time, holistic and interactive brand experience. Pick up practical tips on how to measure your customers’ level of commitment to your brand for effective retention.